If you are a creative type or if you like to make things, you have probably encountered the moment when the finished product you imagined, does not live up to your expectations. As an artist, I have experienced this frustration more times than I can count. Some paintings and drawings are simply learning projects and are difficult to salvage, while others can be fixed. I know it’s been said that you learn more from your mistakes than your successes, but when I get to a point in a painting or drawing and I realize that the painting or drawing doesn’t look right, it can be really frustrating. I start doubting myself; feel like giving up, or doing something that I am not good at, like cooking or cleaning. Since I know I am not a good cook, if it doesn’t turn out so well, it’s a waste of ingredients but I don’t feel as emotionally attached to the outcome as I would to a painting or drawing.
I recently read a forum question on the website, www.
Wet Canvas.com and the question of the day was,” When should I stop working on a painting?” I was intrigued by the question and wondered how other artists dealt with paintings that don’t go according to plan. I read about a variety of solutions suggested by artists who had hit the wall creatively. Some remedies were familiar to me, like my tendency to put the painting away and stop looking at it for a few days, weeks, months, or even longer. On the other hand, some solutions were not as familiar, such as displaying the painting on an easel in a living room and then taking time to look at it from time to time to diagnose the problem. A favorite technique of mine is to write a list of things I want to change in the painting, be it the drawing, colors, value, edges, etc. In my case, some of the art work I have abandoned was started about two years ago, and I am just now starting to look at the sketches and Photoshop files.
This week I took some time to work some more on my acrylic painting, Waiting: Creative Block. I realized that there were several things bothering me about it. The composition was one of the biggest glaring errors I noted in this painting. First, I started with revising the composition in Photoshop, taking out some photos while adding others, to try and simplify the painting. After that, I wrote a written critique and consulted a landscape painting art book, entitled, Paint Landscapes inAcrylic, by Lee Hammond, to search for tutorials on painting skies. Next, I watched a You Tube art tutorial, titled, How to Paint a Desert Tree, Acrylic Painting Lesson, by Schaeffer Art. My next step was to begin painting out the busier parts of the composition with gesso. After the first two layers of gesso had dried, I started drawing the new composition in with a white Rembrandt soft pastel, using the photo references I had collected to draw in the distant mountains, sand dunes, and sun. My final step was to look in my portrait painting book by Chris Saper, Classic Portrait Painting in Oils, from which I took inspiration for the figure in my painting. I have included the various stages of this painting from the start to my latest revisions on it this week. Thanks for stopping by!
Last week I wrote about my struggles with artist’s block and I identified two specific types of artist’s block that were keeping me from producing art work, and they are 1.) a mental block and 2.) an emotional barrier. Both of these symptoms seem to culminate in negative self-talk that makes me afraid to put pencil to paper. In spite of these things, I have been soldiering on. How about you? Did these types of artist’s block relate to you, or maybe you might be dealing with different types of artist’s block, such as work habits that don’t work for you, or personal issues, or a shortage of time, money, or resources, or feeling overscheduled? These types of artist’s block were discussed in the article: Seven Types of Artist’s Block and What to Do about Them by Mark McGuiness, which I mentioned in last week’s blog post. Here is the website if you want to read more about the article: http://99u.com/articles/7088/7-types-of-creative-block-and-what-to-do-about-them.
This week my main difficulties with artist’s block have been feeling overwhelmed and pulled in too many directions, and my work habits and time management, which are keeping me from being able to consistently produce art. Now that I have made the transition from a hobby artist to a professional artist, there are much more demands on my time than there was when I was just painting for fun. Now there are a myriad of tasks that I need to complete to keep my art business organized (such as taking inventory of my works, so that I know what is available and what has been sold), marketing my art work and sharing my art show events with others via Facebook, personal emails or Instagram, and keeping my web site updated with blog posts to keep people coming back to the site, just to name a few. The ante has really been upped this past month because I have signed up for more art events, which is a good thing because it opens up the door for more sales and personal connections with clients and patrons, but it also means that my administrative tasks increase exponentially. To cope with the added stress, I have been trying to incorporate self-care into my schedule again, whether it’s taking the time to journal, go for a walk, going to my favorite coffee shop, coloring in my coloring books, or just taking a long drive to get away from it all. A little anxiety is a good thing because it motivates me to work, but too much anxiety can make me feel paralyzed and unable to work.
The second aspect of my artist block is dealing with my time management skills and avoiding distractions which can keep me away from making art. Distractions can come in many forms, whether it’s social media, email checking, etc. And I might justify this by saying that it is for my business, and it might well be, say a Facebook post to advertise my upcoming art show at Art Pops! Everedy Square. However, I am learning I need to limit my time on the computer, both for administrative tasks such as data entry for inventory of my art work, or conducting marketing campaigns on Facebook or Instagram. I also am a person who lacks structure and discipline, so I have to create an outside structure for myself by creating deadlines for myself, writing to-do lists, writing due dates on the calendar and setting my kitchen timer for what I like to call Pomodoro.
These Pomodoro’s are 25-minute increments in which I focus on only one task, whether it’s working on a drawing to post for Instagram for my 100 faces in 100 days drawing challenge or updating my Art of Schmidt web site. Sometimes to maintain my focus, I also need to turn off my phone and not answer emails. Afterward, I take 5-minute breaks to re-group. To learn more about the Pomodoro technique, visit the following web site: https://www.focusboosterapp.com/the-pomodoro-technique. If I don’t apply discipline and self-control to my routine, I get really behind on my projects, especially since there is no one who will keep me accountable for these tasks but myself. The insecurity and negative chatter I mentioned in my post last week can really make me want to distract and procrastinate on getting into the studio. I am trying to be more gentle with myself and allow the art to unfold as it will, seeing it as part of a process of learning for me, and not an ultimate destination.
This painting represents what it feels like to have artistic block. It is dry, barren, and lifeless. But underneath the lifelessness, a process of renewal is occuring, depicted by the plants in the process of growing and the pregnancy. These symbols serve as metaphors for waiting.
Hello, Friends, last week I posed the question, “Can artists make money from their artwork”? It’s a question I’m sure other artists have asked themselves in the past and certainly one that I have been asking myself lately, and more specifically, “What can I do to make that money”? In last week’s post, I discussed two specific traditional methods, listed on the Art Bistro.com article, How do Artists Make Money? by Valerie Atkisson. Some of the methods listed in this article are: 1.) exhibiting artwork at art galleries and museums, and 2.) Exhibiting artwork at not for profit art galleries. Both methods have pluses and minuses. With the former, the artist may have to submit their work to juried shows, where the competition can be tough, and the entry fees can add up, the more shows that artists apply to. Also, many for-profit galleries take a commission for artworks that are sold, which can be up to 60%, so artists need to price their work accordingly so that they can be sure to make a profit. Source:How do Artists Make Money? by Valerie Akisson, http://artbistro.monster.com/careers/articles/5848-how-do-artists-make-money?page=2.
In a Business of Art Class, I took this January with teacher and Photographer, Rebecca La Chance, at The Artist Angle Gallery, in Frederick, MD; I learned that there are some ways of coping with the competition for art show entries. For example, a guest artist, Bill Watson, taught a class on Artist Branding. One of his points was that before you choose an art gallery to submit artwork too, be sure that your artwork is a good fit for the style of artwork that is exhibited there. For instance, you can visit the art gallery website to review the types of artists and artwork that has already been exhibited, and you can take the time to visit the gallery and get to know the staff there before you decide if you would like to work with them. I think this strategy can help artists to find their target audience of people who are likely to like their artwork and sell it, rather than simply submitting art portfolios to every art gallery in the area without a specific goal. That would be kind of like throwing darts at a dartboard with your eyes closed, not a very effective strategy. It’s kind of like when you are job hunting and you tailor your resume to fit the job description advertisement of jobs you wish to apply for. This can save you a lot of time and headaches to have a targeted plan, and hopefully this method gives you time to create a fantastic portfolio, which I am learning is the foundation I need to build onto first, before getting caught up in the newest craze of how I should be marketing my artwork, etc. Moreover, your chances of success in this venture should surely increase if you are giving galleries the type of work they already love.
But to return to the topic of,” How do Artists Make Money?” I will reference a few more methods that the Art Bistro.com article mentioned. Another method that artists can utilize to sell their work is to host an open studio event where they can sell their artwork from their studio and invite friends, family, collectors, etc. (Akisson).Using these method artists can retain 100% of the sales, provided they don’t have a contract with an art gallery limiting how they sell their artwork. (Akisson). However, artists also need to be 100% responsible for marketing their open studio and collecting RSVP, getting refreshments, as well as setting up the show, collecting cash, updating their inventory, deciding on what payment methods to use, such as cash, check, or credit card payments using Square or a commerce site, such as Etsy or Shopify, and posting online marketing to advertise their show using Mail Chimp, Facebook, Instagram, or other social media channels to let people, specifically collectors know about an artist’s art show.
I have tried this method of hosting an Open Studio with mixed results. The first show I hosted, I had a great turn out and a lot of art sales from friends and family who attended. I used Facebook’s event page tool and I printed fliers I had made in Photoshop to advertise the art sale which was last July. However, the second Open Studio sale I hosted this past February was very disappointing. Many people did not respond to my invitations even though I made a Facebook page and texted their cell phones, or people said they were coming and didn’t, etc. Only a few people came to the art show and I felt like it was a wasted day with very few sales for so much effort, setting up the art show, making labels for art, marketing the artwork for sale, creating an inventory list, etc. It was a frustrating experience and I don’t think I will be trying this method again, but maybe I will try some other new things instead.
And finally, here is the last method I will discuss today from the Art Bistro article, and that is, selling artwork online. Source: (Akisson, 2014). This particular method seems to get a lot of positive press, especially on websites that talk about how great it is to sell your artwork online, how easy, etc. To use this method, artists can create online commerce sites with their artwork on websites such as Etsy.com, Art Fire.com, Fine Art America.com, Red Bubble.com, Shopify.com, etc. I am sure there are many more sites, but these are the first examples that come to mind. One thing I learned a few years into setting up my own Etsy site is that I need to take into account the commission taken by Etsy and price my artwork accordingly, so I make a profit from it. However, an advantage of building my own commerce site and selling my artwork directly to others is that there are no gatekeepers who can reject my artwork, although there is usually a subscription fee or other fees associated with membership on the website. Another thing is that it is not enough for artists to build the Etsy shop and just wait for customers to buy their artwork. In fact, many of the people who buy my artwork are friends and family who have seen my artwork on Facebook or have commissioned artwork from me, not strangers who have visited my website or Etsy store.
Because there are many, many artist commerce shops out there, artists need to advertise their artwork on Facebook, Instagram etc. and make sure that collectors and friends know about their shop so there will be a greater share of online sales. Furthermore, artist commerce sites need to be updated frequently with a variety of artwork, but not so much that buyers don’t recognize your personal art style.
One more thing, I highly recommend is that artists host art shows in person as much as they can, and not just relying on their art website or commerce store to sell their work. It seems to me, base don my own experiences that people want to meet the artist in person and sell the physical artwork before they will buy it. It is also a chance for the artist to build a personal connection with collectors and to find out why they like the artist’s artwork. Sometimes even the best photography will not show details such as texture, etc. of specific mediums like an oil painting or acrylic. However, it is important to take the best possible photos of your artwork that you can before posting these on your commerce site or artist website. If you aren’t good with photography, take a photography class, or hire a professional photographer so you can present your artwork
in the best possible light. It is your visual resume and your most effective selling tool to show the world who you are as an artist. Best of luck!