Life for me has been pretty hectic, so some things like blogging have unfortunately been tabled for a while. Today, I wanted to share some photos I took of the On and Off the Wall Box show at The Artists’ Gallery in Frederick, MD. The show features a variety of local artists’ work in a variety of mediums in everything from sculpture, collage to oil painting, etc. Since I have been short on time, this blog post is more image heavy, rather than my usual, more thoughtful and wordy blog posts. Solitude is my completed mixed media box, which illustrates the poem, Stopping by the Woods on a Snowy Night, by Robert Frost. Each panel features a vignette of a winter landscape with text from the poem, so viewers can easily make this connection between poetry and the illustration. All of the other images are works from other local artists.
Stay tuned for my next post, which will be on how artists can effectively deal with self-doubt. For today, enjoy the images of these amazing boxes. I was amazed by the creativity of these artworks and how each box was unique. If you want to learn more about the art show, visit: http://www.theartistsgalleryfrederick.com. All art is for sale at this show, and bids for the silent auction start at $100. Proceeds from the show will help ensure the continued operation of the Artists’ Gallery, which is owned and operated by local artists. These photos are just a small sample of the beautiful and inventive artwork which comprises this show. It’s so much better to see these works in person if you can. The gallery hours are Friday and Saturday, (12 noon- 9 pm) and Sunday, (12 noon-5pm). The show will be displayed for the month of March. Thanks for stopping by!
As promised, I am elaborating about marketing techniques as part of a series which will feature artist portfolios. Part 1 of this series will be about artist portfolios, and subsequent parts will follow as I research and discover content that I deem to be helpful to other artists as they travel this unconventional career path. For example, in my limited experience of this being a professional artist is a path like no other career, in that it is often difficult to navigate and make decisions about how to advance you. There are countless books, articles, and blogs that promise instant success or even urge you to quit your day job and do art full-time, or seem to imply that notion with titles like, Starving to Successful. Disclaimer: I haven’t read the book yet, so I can’t really make about its value tojudgmentartists.
It’s hard to sort the wheat from the chaff, and know what to believe or apply to your career. In addition, other career paths such as Nursing, Social Work, Teaching, etc., seem to have a more definite path, which includes: obtaining the degree, often a masters degree, procuring experience in internships, volunteer opportunities, etc., learning to network, writing a killer resume, learning to sell yourself, etc. It is my hope that these articles will bring clarity and direction to your journey as an artist, in whatever form that may take, whether you are a hobby artist, an amateur artist, or a professional artist. But I digress. Ok, so to the topic of the week “What portfolio format options are available to artists?” More importantly, what are the pros and cons of each format?
Artist Portfolios: Why are they Important?
To investigate this topic in greater depth, I read an article entitled, “How to Create a Powerful Art Portfolio,” from Lori McNee’s website, Art and Fine Art Tips. This article was written by guest blogger, Jason Horejs, who is the owner of Xanadu Art Gallery in Scottsdale, Arizona, and an astute art business consultant. Horejs states that, for artists, their portfolio is their resume and that it helps them to gain the attention of gallery owners, potential collectors, etc. (Horejs, 2009).
What Types of Artist Portfolios Exist? An Overview
According to Jason Horejs, there are three main formats for portfolios. They include, but may not be limited to 1.) The CD; which is inundated with “digital images,” of your art, and an affordable option, 2.) the printed book, published by an online provider such as Blurb.com, and 3.) The Presentation Folder, which is a binder that you fill up with clear plastic folders to house prints of your current artwork. All have both pluses and minuses, although Horejs’ favorite format is the presentation folder. (ibid) In his view, this option makes it easy and inexpensive to update, plus gallery owners don’t have to even open up a computer program to view your artwork, and perhaps, find out to their dismay that your images on CD are not compatible with their PC or Mac computer. (ibid) In the interests of length, I will just discuss two options for portfolios and they are the published book and the presentation folder.
Art Portfolio Option 1: Published Book
Another option for art portfolio formats is to create a published book of your best works through online printing. (ibid) Web sites such as Blurb.com and mypublisher.com can reproduce your artwork in a book format. (ibid) On the other hand, this format can quickly become obsolete as you develop your body of work over time, and if you want to use it, you will have to keep updating and re-printing it to stay current. (ibid) This option can be a nice addition if you have a booth of your work at an art festival. (ibid) For example, having a book about your artwork on hand can serve a talking point for potential customers who may ask the question that I dread most, “What is your art about?” (ibid)
Art Portfolio Option2: Presentation Folder
A final option and Horej’s favorite is the “Presentation Folder”. (ibid) This type of portfolio can be purchased at stores such as Staples, Office Depot and others. (ibid) These can be duplicated as many times as you need for the distribution of your portfolio to art galleries or other decision makers. (ibid) To illustrate your portfolio, print your digital images from a “high-quality inkjet printer,” and put the printed pages into your folder. Be sure to include details about the work in your portfolio such as title, medium, etc. (ibid). Remember, not to include every piece of artwork you’ve made since your first art class! Horejs recommends 20-35 images maximum to be included in your portfolio. (ibid) If you are in doubt about what pieces to include, consult a trusted friend, teacher, mentor, etc., to give you an objective opinion.
Also, it might help to spread out various works of your artwork and look for patterns that define your style and subject matter of choice as an artist. Is it color, Texture, Line, Repetition, or a specific subject or topic that lights you up? What things do you like to draw paint or sculpt the most? Is it animals, architecture, landscapes, still life or portrait? Defining these attributes about your artwork will ensure that it has a consistent look to the portfolio, and it will help you know how to share your artwork when people ask you about it.
What has been my experience with Artist Portfolios?
As for me, it’s been many years since I have assembled and distributed a portfolio for an art show or for anything else. The first example that comes to mind is, my senior year at McDaniel College, in which I created a senior art project based on self-portraits painted in oil. The format I chose to organize my art was a PowerPoint presentation on CD. My second experience with building an art portfolio was when I applied to graduate school for a masters degree in Studio Art. This time, I used 35 milimiterFuji color slide film to record my artwork because that was the method that the schools had required in the application process. Both examples were from many years ago, in 2005 and in 2006 respectively, and obviously, the options have changed. I confess I haven’t kept current with all the new options for displaying portfolio work, for a variety of reasons. For one thing, I’ve had an ambivalent relationship with art for a long time, going from being fully engaged and filled with dreams and ambitions, to self-doubt, and even extended breaks from making art, and exploring other career paths through college classes, volunteering, etc. Somehow though, I always end up returning to making art.
I am still figuring out what level of involvement I want to have with art. I think my current level of involvement is now an amateur artist, as I have been trying to move in a more professional direction, by requiring that clients sign contracts for my custom art pieces to secure my services, as well as asking them for a non-refundable deposit of 50% of the custom art price. However, I have not yet been able to make a living from it yet. The earnings are always inconsistent from month to month, even when I really hustle and do lots of art shows, and events to advertise my art. I’m keeping my day job so I can focus on making art and not be worrying about paying the bills.
So what’s my next step? At the moment, I am working on reassembling a new and improved portfolio that reflects my current style, medium and subject matter of choice. A big part of meeting that goal is working in my sketchbook, Draw Every day, Draw Every Way: Sketch, Paint, and Doodle through One Creative Year, by Julia Orkin-Lewis. Here’s a link that describes the book in more detail, in case you are interested: http://augustwren.com/draw-every-day-book/. I’m including some of my sketches from this book that I made with pencil and colored pencil to give you an idea of how the book is structured.
I am taking a break from blogging on my Art of Schmidt site until life calms down a little. I’ve been juggling an art show deadline that’s looming and the art hasn’t been coming
together, and some health issues. I hope to get back to blogging more frequently after the art show opening, On and Off the Wall at the Artists Gallery in Frederick, MD. I will be joined by many local artists who work in a variety of media. All art will be for sale via silent auction and proceeds will help raise funds for the continuation of the gallery, which is operated exclusively by artists. For now, here are some progress photos of my box entry, Stopping by the Woods. Here is a link to the art show if you want to know more about it: http://www.theartistsgalleryfrederick.com/march-2018-box-show.
In my next post, I hope to show you the completed project, but for now, I am still figuring out how to bring it to a successful conclusion. I was not happy with how the sides of the box turned out, so I am re-doing them from scratch in Photoshop. Next week, I hope to transfer these images to the box and paint the panels in Acrylic. Here are the Photoshop files in progress that will be displayed on the other sides of the box. The box is based on the poem, Stopping by the Woods on a Snowy Evening, by Robert Frost. I love this poem because it is so mysterious. Is he talking about death, life, or the push and pull between responsibilities and dreaming, when he stops to admire the snowy woods, but then decides that he has other things to get back to at the end of the poem when he says he has “miles to go before I sleep”. I think the poem can be open to many interpretations and that’s what makes it interesting. Thanks for stopping by!
Time seems to be getting away from me lately; working long hours at my part-time job, keeping my house clean and neat, cooking, running errands, etc. I’ve had precious little time lately to do art, or even to blog, or think much about the when/how/what, I want to blog about. My thoughts have been scattered like so many leaves on the wind, and my content ideas for this week’s blog post have ranged from marketing tips for artists to ideas for making time for art, and finally to the reason why artists need a portfolio. And I have come to the conclusion that I might have put the cart before the art because before artists can market their artwork, they need a substantial body of work to choose from with a concentrated theme and a style. However, before I get into a lot of detail about why artists need a portfolio to help market themselves to galleries, etc., I want to provide a definition of an artist’s portfolio. What is it? An artist’s portfolio is a visual reproduction of an artist’s work, often displayed as photo reproductions in a removable file folder, and other formats may include a printed book of an artist’s artwork, or a CD with jpeg images, or other formats such as online portfolio, “which showcases an artist’s style or method of work.” (Source: Wikipedia, “Artist’s Portfolio,” retrieved from https://en.wikipedia.org/wiki/Artist%27s), a portfolio can be used by artists to show employers and gallery owners the artist’s collection of best works, often limited to a specific medium and theme for clarity and cohesiveness (ibid).
To investigate this idea more fully, I did some research via my favorite source, the World Wide Web. According to an article entitled, “6 Things You Can Do To Promote Your Art”, by Agora Gallery staff, A compelling portfolio will help artists to create “branding and packaging.” (www.agora-gallery.com) In addition, a portfolio paves the way for artists to enter art competitions “post on their website,” and create marketing materials (ibid), such as brochures, business cards, fliers, etc. Furthermore, a crucial aspect of an artist’s portfolio is the “visual reproduction,” of an artist’s art, because the quality of your art reproductions, (ibid) whether it is in photographs or prints, will play a crucial role in capturing your potential fans and customers and turning them into followers. This is especially true of visual heavy sites such as Instagram and Pinterest.
High-quality photography is a must for an artist’s website, social media postings, portfolio, commerce shops or online galleries, etc… To stand out from the competition, Artists need their artwork to shine above all, not for their followers to focus on bad photographs, with fuzzy or blurred images that are dark and badly composed. These flaws will detract from an artist’s work. Although some experts will advise artists to hire professional photographers to exclusively document their work, I have a different take on this issue. I think artists should do whatever works best for them, rather than a hard and fast rule like this one. I know from personal experience that it can be difficult to afford the fees from professional photographers as an emerging artist. For example, one of the choices I have made in order to make time for art is to work part-time. There are both pluses and minuses of this life choice, and while it affords me additional time to work on art while I am at my best, (during early afternoon hours) it also limits the amount of money I have to spend on art supplies, marketing, etc. My solution for photography is to take my own photos and learn how to do this skillfully. If artists want to learn how to take their own photos, they can learn this skill through a variety of avenues, such as reading photography books from their library, taking photography classes at their local community colleges, and experimenting with different cameras, lighting, and tripods, etc. I also recommend an article called,” 4 Steps to Photographing Your Art”, by Art Archive, which can be retrieved at https://www.artworkarchive.com/blog/4-steps-to-photographing-your-art-like-a-professional.
If you can afford a professional photographer, by all means, do some research and seek out professional recommendations from trusted friends and family. But be sure the photographer in question has experience in taking photos of art. Here are some tips from Agora Gallery offers regarding the content of an artist’s portfolio: 1.) Use high-quality photos to document your art, 2.) Include a brief and compelling description of each artwork, include information such as: “size, title, media”. Also be sure to include a succinct description which describes the art. 3.) Tell a story about your art if you can, what inspired you to do the work, etc. 4.) Include a strong biography which describes your backstory as an artist, such as your journey as an artist, etc. (Source: Agora Gallery, “6 Things You Can Do To Promote Your Art”, retrieved from www.agora-gallery.com). Make sure it isn’t generic, and that it sets you apart from other artists. As you write your biography, think about the first page of your favorite book and why it moves you or grabs your attention and makes you want to turn the page to find out what happens next.
In this post, I have included some oil paintings I completed during my senior year at McDaniel College as part of my senior studio final project. These help explain the concept of consistency in style, subject matter, and medium, as they are all self-portraits, executed in oil paints in an impressionistic style. The theme of these works was to illustrate different feelings expressed in the lyrics of songwriter, Sting. Some of the songs that inspired these works are: Lithium Sunset, Secret Journey and Let Your Soul Be Your Pilot. Many of these songs express struggles with failure, depression, making choices, getting back up again and making sense of the world. Here is a brief lyric from Let Your Soul Be Your Pilot:
When you’re down and they’re counting
When your secrets all found out
When your troubles take to mounting
When the map you have leads you to doubt
When there’s no information
And the compass turns to nowhere that you know well
Let your soul be your pilot (Source: http://www.sting.com/discography/lyrics/lyric/song/176)
It is also important to do research about potential galleries you would like to exhibit your artwork before you send out your portfolio to galleries. For example, you might want to read their website and look at the work of artists that they already represent to get an idea of what style, mediums they gravitate towards, the gallery’s philosophy, etc. You might even want to make a drive to visit the gallery in person and meet the staff
if that is possible. This will give you an idea of what their customer service is like, and if you might mesh well with the gallery staff or not. Remember to be strategic about your choices for art competitions and gallery submissions, and look for opportunities that will be a good fit for your art.
Thanks for stopping by! I am planning to write about the topic of how artists can market their work as a series, to follow up this week’s post on why artists need a portfolio. Next week’s blog post will describe the concept of artist portfolios in more detail and all the different formats which are available.One final thought before I close, before you can make a portfolio, you must be putting in the hours in your studio and make art as much as possible, nights, weekends, etc. Also, it is important to invest time in learning and developing your specific medium of choice and style. This may not happen overnight and it takes time. After all, if you aren’t making art, you have nothing to promote.
In a follow up from last week’s blog post about copyright infringement and how to avoid it, I am looking at the other side of the coin and investigating how artists can protect their work from being stolen online. However, I must offer the caveat shared by Drew Kimble, author of the article, “Stop Stealing My Sh*t,” that there is no foolproof guarantee that any of these measures can protect an artist’s work. Indeed, according to Kimble, if a thief has the technological know-how, they can steal an artist’s work. However, in the words of Kimble, there are strategies which can be used in an effort to deter thieves from unlawfully using an artist’s content.
One of these methods which artists can use to protect their artwork is called watermarking (Kimble, https://skinnyartist.com/stop-stealing-my-images/ . This approach involves creating a mark in a photo editing program, such as PhotoShop, often incorporating your name and the year in which you created the art. (ibid) I first learned about this technique when I was taking a Business of Art Class, taught by local photographer and art business coach, Rebecca La Chance, of Thurmont, MD. Previously to taking this class, I had not thought about protecting my artwork very much, as I had viewed it more as a hobby than a business. However, since 2017, when I made the shift from hobby artist to art business entrepreneur, I have been thinking more about the issue of copyright, both with regard to avoiding copyright infringement, and also how to protect my artwork from being stolen. As I started to do research about copyright infringement, I was shocked about how much art online has been copied wholesale from celebrity photographs and is for sale as handmade art on websites such as Etsy. And there is no way to know with certainty that the artist who made this artwork actually asked the photographer for permission to use their source as a reference for their art.
It is one thing to copy another artist’s work in order to learn from it and to give credit to that artist, as I have done with my master copies. However, it’s quite another thing to steal another artist’s work and take the credit for it. I’d like to think that some artists are ignorant about this issue, and to give them the benefit of the doubt. I hope that is true, but I don’t know if that is true in all cases. Copyright infringement certainly wasn’t a topic that came up in my art classes at college. However, I think it should be addressed, since these college courses in graphic design, painting, illustration, and photography are supposed to prepare artists for the professional world after they graduate, as graphic designers, animators, photographers, professional illustrators, and artists, etc.
More to the point, I think artists who steal others artwork are robbing themselves of the opportunity to create their own work and grow as artists. Although it may take more effort to take your own photos, the hard work is well worth it, because you get an opportunity to learn about the principles of composition, light, etc., and these fundamentals are critical components of making art in any medium. These principles can help you make higher quality art in general, as composition and lighting are important aspects of making attractive artwork.
On the other hand, I admit that when I was a teenager, I used celebrity photographs to learn how to draw portraits from magazine covers. The truth is, I had no clue about copyright laws at the time. But, knowing what I know now, I wouldn’t offer these drawings for sale or display at an art gallery or any of my commerce shops, such as Etsy and Red Bubble. I have also used the celebrity photos as a learning tool in my 100 faces in 100 days drawing challenge, but these drawings were not for sale, and I frequently gave credit to the photographer’s name in my Instagram posts. I feel now though, that I want to step it up a notch, and not even use copy written photos at all as a reference, but to search for public domain photos, or better yet, learn to take good photos of my own, so that the artwork I create can be more original.
Of course, the issue of artistic theft is not a new one, because, in the past, art was stolen by artists who made forgeries of other artists work such as the famous case of the so-called Vermeer paintings, (i.e. Amsterdam vs. Han Van Meegren (1947). Source: “The Essential Vermeer,” retrieved from http://www.essentialvermeer.com/misc/van meegren.html. So with all this being said, should artists stop making their art available to others through the World Wide Web or not? And if artists decide to post their art online, what are the options to protect their art from thieves? To make this decision, I think artists need to weigh the pros and cons of posting their artwork online to decide how to market their art. And they also need to look at the options available to them to safeguard their artwork online by researching different methods, such as watermarking, slice and dice, disable right click, and shrink wrapping, (Kimble, https://skinnyartist.com/stop-stealing-my-images).
On the benefits side of posting artwork online, artists can gain a wider level of exposure for their artwork than ever before, on a worldwide level, (ibid) by using the world wide web to post their artwork on social media channels such as Facebook and Instagram. They can also sell their artwork online through online galleries such as Art Fire or Daily Paintworks. In the past, such opportunities did not exist and artists were completely dependent on currying the favor of art gallery owners in order to obtain a platform for their artwork. Now, any artist can get their artwork into the public eye without having to pay for application fees. If you have electricity, an internet connection, computer, and cell phone, you can post your artwork to a plethora of websites, for a minimal expense. Added to the social media channels I have already mentioned, are online art galleries which are subscription-based, such as Art Fire and Daily Paintworks, at www.dailypaintworks.com, created by artist Carol Marine. Many of these require only a small monthly subscription fee with an unlimited amount of posts for an artist’s artwork, which can be linked to commerce sites such as eBay and Etsy, so artists can control their sales completely. Best of all, there is often no jury panel involved to become a member of these online art galleries.
On the other hand, if artists opt out of posting their artwork online, they are much more limited in their ability to gain new followers or control their sales. It can also be more expensive to get your artwork in front of influential decision makers such as art gallery owners and art jury panel members. In this instance, you are limited to the gallery shows you are accepted into and more traditional art events such as art festivals and fairs, which often involve the traditional jury system to gain admittance. Moreover, it can be discouraging to artists (especially emerging artists), to receive one rejection letter after another, especially when they don’t know why their artwork is being rejected. To be successful with this approach, you need a thick skin, perseverance and a specific plan to find galleries who will be a good fit for your art. It can often be like trying to find a job, in that you are trying to make a match between the artwork you create and the artwork that a specific gallery already promotes. This process cannot be random to be successful.
Another option is for artists to choose to combine their art gallery shows with an online presence in social media channels such as Instagram, Facebook, and Pinterest. In this case, you can probably attract more fans and customer and the instant feedback you receive from your posts can be encouraging and help you to create more art. So, if you decide to go this route, you have several options to protect your artwork from unlawful use. These options include watermarking, slice and dice, shrink wrapping and disabling the right-click option (Kimble). The different strategies I mentioned are described in detail in Drew Kimble’s article, “Stop Stealing My Sh*t,” with an analysis of each method involved. A tutorial for watermarking is embedded in the above-mentioned article. If you are interested in learning more about these techniques you can click on the link, https://skinnyartist.com/stop-stealing-my-images/.