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Art of Schmidt Newsletter: The readable version

Hello Friends, After posting the blog post, Administrative Aspects of Being an Artist: Writing a Newsletter, I realized that I had posted the images of my newsletter as a slide show. I realized that it would be nearly impossible to read the newsletter in this format, so I am re-posting the newsletter as a jpeg Art of Schmidt Newsletter, November 2017, editedArt of Schmidt November 2017, Page 2, finalArt of Schmidt November 2017, Page 3, finalArt of Schmidt November 2017, Page 4, final, finalArt of Schmidt November 2017, Page 5, final, finalso you can read the newsletter if you wish. My apologies.

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Blog

Administrative Aspects of Being an Artist: Writing a Newsletter

Hello Friends, I apologize for my lack of blog posts lately. This past year I had several art shows such as the Frederick Coffee Company in Frederick, MD, as well as my Studio Sale at my home. These events were great opportunities to share my art with others and connect with faces both new and well known. However, I really got behind on some of the administrative aspects of my art business such as cataloging, adding new items to my commerce shops, and keeping up with my profit and loss sheet. I also created lots of new portraits in my 100 Faces in 100 days challenge which took up a lot of time. This past month, I  also had some new tasks to take on while my mom has been recovering from shoulder replacement surgery.

So now I am trying to catch up on these neglected tasks. as a result, my posts might be less frequent and you may see some blog posts from my archives. I hope to be more caught up in these administrative tasks by next January so I can post more often. Today I am featuring a blog post which showcases my latest email newsletter for Art of Schmidt. This issue has a short segment about my latest painting series, Voices,

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and Visions, in which I illustrate poetry, quotes and song lyrics in mixed media and acrylic. Thank you for stopping by! If you would like to subscribe to my email newsletter for Art of Schmidt, just send an email request to jsjschmidt2@gmail.com.

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Art of Schmidt: October 2017 Newsletter

Hello Friends, Family, and Fans, I am posting my new and improved newsletter for Art of Schmidt. Several years ago, I took a graphic design class at Frederick Community College, which taught me some basic skills in Adobe Photoshop, Adobe Illustrator, and Adobe Indesign. Although I did not finish the graphic design program at Frederick Community College and decided to focus more on fine art instead, the skills I learned as a student in the graphic design class proved helpful in reminding me of how to do a double page spread layout for this newsletter. I also looked up some free newsletter templates online to get ideas about color and composition. Hope you enjoy this issue! Happy Halloween! If you would like to receive this newsletter by email subscription, please send an email to jsjschmidt2@gmail.com, and I will add you to my email list!

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Howling at the Moon Event with Trend Setter Treats, October 14, from 2-6pm

Hello Facebook Friends, Family, and Friends,  I will be participating in an art show called Howling at the Moon, sponsored and coordinated by Sherry Purkey, Owner of Trend Setter Treats. I will have a display table with fine art, art prints, and postcards for sale. In addition, I will be demonstrating how I make pastel dog portraits. Many other makers and artists will be exhibiting alongside me. Come on down!

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Art of Schmidt: My Process

This evening I was reflecting on a price quote from a friend that I received on Facebook today,  and I decided that I would share my custom art process to take some of the mystery out of it. I’m hoping that writing this post will help me to do a better job of explaining my process to prospective collectors, should the opportunity arise so I won’t feel at a loss for words. Here is a copy of my Art of Schmidt custom art brochure with my three step process. I start by meeting with a free consultation with a prospective client to discuss their vision for their pet portrait and to review the photos that they bring depicting their pet. I usually ask the client to bring 2-4 photos of their pet for my review. If we decide to work together after discussing terms, such as the medium was chosen, size of the work, deadlines, and signing a contract which requires a 50% deposit of the total custom art price, I get to work on a three value sketch to determine the composition of the piece and the lights and darks with pencil and sketching paper

Mindy finalJasmine large file

I usually make 2-3 sketches for the client to review, either in person or via email, depending on their preference.

Once the sketch has been approved, I move on to the second step, which I call the color sketch. In this step, I play with color choices to continue to design the painting. Although I use photos as a starting point, I am not a slave to the photo, especially if the colors represented in it do not work together harmoniously. One technique I like to use in designing color schemes is to go to Lowes and look at paint chip samples in the paint department. These are free and work well for me as I can limit the colors to just a few choices. I create the color sketch in colored pencil or acrylic paint, making 2-3 versions and ask for the clients’ review. Throughout this process, I maintain contact with the client to build trust and work collaboratively, so that they feel that the work is made especially for them. The final product is executed in oil paint or acrylic paint, or even pastel, depending on what medium the client likes best.Thanks for looking!

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Work in Progress: Frederick Coffee Company Art Show

Hello Friends,

Here are some progress photos of the small landscape paintings I have been working on in preparation for my art show at Frederick Coffee Company in Frederick, MD in October 2017. These paintings started out as acrylics, but I was unhappy with the result, so I painted over the acrylic with Winsor and Newton oil paints yesterday. Now I am much happier with the more vibrant colors that I achieved this second time around. I used some paint chips from Lowes paint center to help me decide what color scheme to use for these paintings and I tried to match the colors as closely as I could to the paint chip samples. It was a big help so that I didn’t get sucked into the photo references I used and was able to make these paintings my own. Thanks for stopping by!

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Artwork for Sale on Red Bubble website

I am pleased to announce that my artwork is available for sale as mugs, t-shirts, i-phone cases and more on the website http://www.redbubble.com. Here is a link for my online shop: https://www.redbubble.com/people/jsjschmidt2017. A few samples of my work that will be featured on this site are Owl at Midnight, Ghost House and Self-Portrait. iPhone cases are available for sale at $25 each. I made this online store in an effort to make my artwork more affordable for those who admire my artwork but might not be able to afford prices for my originals. Each piece is based on my original work and is copywritten art of Schmidt 2017. If you are interested in purchasing my original artwork please go to my Etsy website at http://www.etsy.com/shop/ArtofSchmidt. Thank you for stopping by!